HUGO BOSS Joins Roblox to Promote New Denim Line Hugo Blue

Roblox is lending itself well as an advertising medium, and HUGO has taken the initiative through two enjoyable Experiences.

Fashion and tech brands have been trying to tap into the younger generations: a market proven to be increasingly elusive because of the typical spaces they occupy. Traditional advertising simply won’t cut it in this search for new customers. What does a company have to do to try and get people in? That’s when tapping into Roblox for visibility is a good idea. HUGO makes not one, but two Roblox Experiences to draw players to check out their Hugo Blue line of denim products. Let’s look at what Robloxians will get out of PLANET HUGO and HUGO FASTER.

Your fashion hub: in or outside of Roblox

PLANET HUGO is an online catalog for HUGO Blue’s current releases. Fashion items you can dress up your avatar with are called UGC, and these can be obtained in a few ways. The more obvious method is by spending a few Robux on an item of choice. Avatar items based on real-life HUGO Blue fashion such as shirts, headwear, and jeans can be obtained. The other way to dress up your character with HUGO denim is to play a few games at the HUGO HANGOUT or HUGO FASHION MATCH. Some apparel can be created using in-game items scattered throughout the game world. Not everything is based on real-life clothing though. You can gear up your Robloxian with a variety of jetpacks, futuristic caps, and other gimmicks only seen on a Roblox Experience.

Residents in the United States can also purchase real-life HUGO merchandise through the Experience. Buy what you feel like getting, make the payment, and wait for delivery. Expect the latest items to be up for grabs. Make sure you pick the right size and other dimensions for clothing articles for a smooth transaction.

Are you looking for speedy stunt thrills?

HUGO FASTER is a stunt driver Experience where you are in control of an F1 racer you’ll navigate through obstacles. Beware though, since the ‘FASTER’ part of the game kicks in the longer you keep the car running. You are scored by performing driving stunts and picking up coins and other items on the road. A range of gravity-defying flips, jumps, and wall drives are available for you to try. You can score combos if you’re able to hang longer mid-air and prevent bad landings from ruining your record runs. Better driving means more EXP, meaning faster level increases, and also more unlocked achievements and new race courses.

Your racer can be customized using the coins earned after every run. You can change your vehicle’s appearance using various chassis and paint schemes. Improving your car’s stunt performance is a matter of mixing and matching the best components you have on hand. Unlock better modules by reaching the needed player level and having the necessary amount of coins on hand.

Don’t sleep on those achievements. Every milestone reached means free virtual UGC for your character. This applies to both PLANET HUGO and HUGO FASTER.

The appeal to using games as an advertisement medium still has large swathes of undiscovered opportunities. Expect that more Experiences will aim to provide both a means of entertainment and an opportunity for real-life sales.

For the best recommendations on cool and worthwhile Experiences, a visit to Roblox Go is all you need.