Mattel and Gamefam Unveil Barbie DreamHouse Tycoon on Roblox, Launching October 6

Unleash your creativity in Barbie DreamHouse Tycoon and build your very own dream house.

Build the house of your dreams in Barbie DreamHouse Tycoon!

As the first-ever Barbie game on Roblox, players can construct a dreamhouse of up to four floors with a total of 30 rooms that may include a yoga studio, office, and walk-in closets. In the game, players can live out various careers and unleash their inner icon, enabling them to express themselves in a variety of methods. Thanks to numerous rooms and customization options, players can create their own virtual spaces.

“With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie – one of the world’s best-selling toys and a fashion icon for more than six decades – the chance to find her feet on Roblox. As one of the most instantly recognizable brands in the world, we’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.

Apart from building their dream house, players can also customize their avatars using unique fashion pieces.